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Apex launches updates to system, logo, website

Improvements are meant to streamline services for customers


The 122,090 people who live in the Apex Park and Recreation District can expect several changes next week, including a new registration platform, an updated website and logo, and an additional activity guide each year.

The new registration system launches Dec. 4, and the activity guide will go into the mail that week, too.

“We have a lot of change coming, but we are ready and so excited about the new Apex,” said Lauri Dannemiller, executive director of Apex Park and Recreation District.We’ve spent years planning in an effort to enhance the customer experience at the Apex Park and Recreation District.”

Apex encompasses northeastern Jefferson County from approximately 52nd Avenue to the south, Highway 93 to the west, Sheridan Boulevard to the east, and the Boulder/Broomfield county line to the north. Founded in 1956, the Apex district supports adult fitness and kids health by providing fitness and activity facilities and instruction.

The new software allows the district to make a full schedule of activities available online and for participants to synchronize them to their calendar. It also provides pre-registration for drop-in classes and an improved web portal with a search function.

After 17 years with its existing website provider, Apex leadership decided it was time to take the next steps to build a new system.

The improvements are part of the annual capital maintenance around the district.

“As part of our longterm planning we knew we needed an updated registration system to improve our customers’ experience,” said Katie Groke Ellis, marketing, community outreach and communications director for Apex. “Through extensive research and several years of planning, we selected MaxGalaxy as the provider that best meets our needs and most importantly, the needs of our customers — both now and in the future.”

Because the project came in under budget, the district was able to move more quickly on two other projects that were on its longterm improvements plan — a refreshed logo and website.

“Through responsible use of taxpayer dollars we were able to complete these projects all at once to maximize efficiency,” Groke Ellis said, adding that no bond money was used for these projects.

The changes were paid for from Apex’s capital maintenance budget, which contains a certain amount of money each year for capital improvements on buildings and systems. 

The evolving needs and expectations of the district were the drivers for the changes, but Groke Ellis said each change had its own reasoning.

“The registration system change was long in the works, with extensive research and several years of planning, to provide a quality experience for our customers,” Groke Ellis explained. “Refreshing the logo is not only a good business practice, but it comes at a time when the district is opening new facilities and improving others. With all the excitement and energy surrounding these events, it’s an optimum to refresh the visual image and build community awareness.”


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