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Five questions with Jamie Hollier, owner of Balefire Goods


What is Balefire Goods?

We are a newish — we opened in November — store that carries artisan jewelry both from local artists and international artists. We also carry what I’m calling modern craft. I’m excited to continue to build up the arts community here in Arvada. I think it’s still burgeoning and it’s a really great. There are many wonderful artists already here and we want to continue to support that. So, we also do First Fridays and have featured artist.

I want people to know that Olde Town in becoming a real destination for art.

What is your background?

My long ago background was in jewelry. As part of my undergraduate degree, I studied art history and metal smithing. I have a bachelor of fine arts. I also managed a jewelry store in Cherry Creek. Then I took a hiatus and got another degree and ended up in technology. I actually have two other companies in the technology sector right now. But I was ready to work in the physical world again and I was ready to work with art again. So in October my husband and I were talking and we found this space. I opened the shop in November. I still work at my tech company a couple days a week because I have contracts I have to continue with. I’m at the store four days a week and I hope to transition to the store full time.

What do you sell at the shop?

For the most part we carry about 30 different artists. Counting myself, we have five metal smiths and jewelers from Colorado. Then we have some from across the United States and a fair bit international, some of which we have the exclusive U.S. rights to sell. I think the style is diverse. Everything is pretty modern. It’s all made by artists, so it’s not your traditional mass produces stuff. It’s also a diversity of budgets because we want to be accessible for a variety of people. One of our big goals is to show people that you can get artisan made goods for a comparable price to mass produces goods. Why not buy something that is more unique and supports the arts community?

What is your personal style as
a metal smith?

One of my issues is I like to do a lot of different things. But I feel like all of my stuff has a modern edge. I do everything from really simple clean line pieces to much more hammer texture and almost rustic. But even those ones have a modern feel of how I put the pieces together and the proportion. I also don’t like my stuff to be perfect. I don’t do high polish. I want it to feel and look handmade and have a little bit of that artist approach to it.

What are the goals for your
jewelry business?

My goals in opening the shop were to expose people to artisan made goods, especially artisan jewelry. One of our other goals here is to work with a lot of nonprofits to build community on a local level. Each month we have a different nonprofit that we do an event with, donate a portion of sales to, and share information about. For March, our nonprofit is Zuma’s Rescue Ranch. They are awesome. They are in the south metro area and take in farm animals, specifically horses that have been neglected or mistreated. They rehabilitate them and bring them back to health. But it’s not just that. They also do equine therapy. They bring in a lot of kids that need support and the kids and the horses tend to heal each other.

It’s this really beautiful thing.


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