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The West Chamber, which has served Jefferson County and the West Metro area for more than 70 years, has officially changed its name to the West Metro Chamber of Commerce.
A board of director’s branding committee spent most of 2017 talking with various members to see how they would feel about a name change, and we spoke to Pam Bales, president and CEO of the chamber, about the new name and what the future holds.
Why change the name?
The short answer is, people have been calling us the “West Metro Chamber” for years. There is a South Metro Chamber, a Metro North Chamber and they just assume we are the West Metro Chamber.
The real reason for the change is that we’ve been expanding our reach over the last decade to the west metro areas including Denver, the Denver Tech Center and all the way to Broomfield. We felt the name change was more reflective of all of our members, in addition to Jefferson County.
What makes the West Metro Chamber different from its predecessor?
We realize our businesses and businesspeople are changing the way business is done. We want to stay relevant with our changing demographics. Our Young Professionals group has had a huge revival and they are asking for a different way to connect within the business community.
We’re working to attract those new millennials and entrepreneurs while providing the best programming for all of our members.
Our new mission is to build a strong community through collaboration, leadership development, education and advocacy. And our vision is to be an organization of choice for businesses who value building a diverse, sustainable and prosperous community through collaborative business leadership
What challenges face businesses in the modern age?
As a chamber of commerce, one of the biggest challenges we face is truly the changing face of business. Everything is faster, we’re more closely connected than ever and we continue to be bombarded by information on an hourly basis. We believe that to continue to help businesses and communities grow, the West Metro Chamber must be a catalyst for business growth, a convener for leaders and influencers, and a champion for stronger communities.
Heading into 2018, what are you and the chamber excited about?
It’s our members’ enthusiasm. We have a very engaged member base and we want to capture that energy and create more and more opportunities for our businesses to grow. We’ve got them all — from young professionals to seasoned professionals. Watching diverse generations of businesspeople interact, change and grow is exciting.
What do you wish people knew about the Jeffco business community?
That we are collaborators. I believe we are truly a unique community, whether it is business, nonprofits, educators or even residents. We don’t work against each other — even if we don’t always agree with each other. Jeffco and the West Metro area has a reputation for working together to solve issues and make the “Gateway to the Rockies” the best place to live, work and play for all.
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