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Kid-friendly hangout coming to Olde Town

The Cereal Box hopes to open this Fall


Michael Emmerson and his wife, Lori Hofer, hope to bring a nostalgic flair to Olde Town Arvada with their shop, The Cereal Box.

Located in the former Rolling Sands Yoga storefront next to the Arvada Tavern and the former Ophelia’s Restaurant, The Cereal Box is a specialty cereal eatery aimed at giving youth a place to hang out while feeding the nostalgia of ‘80s and ‘90s kids.

The storefront will carry more than 100 cereals from all over the world as well as 10 to 20 milks and milk substitutes.

Along with the traditional cereals, The Cereal Box will also have specialty mixes and make-your-own bowls. It will serve cereal milkshakes with ice cream from Arvada’s own Scrumptious and serve hot chocolate in the winter. And, of course, rice crispy treats will also be on the menu.

Emmerson, who grew up in England, said cereal was a huge part of his childhood. And as a career graphic designer, he loved walking down the colorful and creative cereal aisle.

“Now I want to do something fun and appealing,” said Emmerson, who left his career in advertising to pursue the venture with his family. “I just want to be a in a place I want to be all day. That’s what we’re trying to bring to Olde Town — a place people want to be and have a good time.”

Emmerson hopes that The Cereal Box will add a place for youth to hang and do homework, offering wifi and a variety of cereal to choose from for an after-school snack.

“In Olde Town, we saw a lot of kids roaming the streets because it’s a bunch of bars,” Emmerson said.

Arvada teens Cassidy Hannon and Regan Norwicke said The Cereal Box sounds like a good alternative to coffee shops and ice cream — where they currently hang out after school.

“I personally eat a lot of cereal,” said Norwicke, 15. “So, it sounds interesting.”

The shop will also play cartoons regularly and sell collectible vinyl toy figurines from Kidrobot and Funko Pop!.

“It should be a fun place,” Emmerson said.

The storefront is currently covered in promotional paper promoting the shop’s Instagram account, which is Emmerson’s way of connecting with community until they are ready to open. To help fund the specialty eatery, The Cereal Box has launched a Kickstarter campaign, which ends Aug. 13 and has a goal of raising $35,000. The campaign can be found by searching “The Cereal Box” on kickstarter.com. (click here.)

The opening of The Cereal Box, Emmerson hopes, will come in September.


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