Arvada business makes driving an ‘exotic’ attainable

Posted 8/7/19

When the phone rings at Drives at Mile High, an exotic luxury car rental service, business owners Roman and Ryan Romero know the person on the other end of the line is looking for a car that’s …

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Arvada business makes driving an ‘exotic’ attainable

Posted

When the phone rings at Drives at Mile High, an exotic luxury car rental service, business owners Roman and Ryan Romero know the person on the other end of the line is looking for a car that’s larger than life — and, often, looking for approval on some larger-than-life ideas.

“We get a lot of calls saying, ‘this is what I’d like to do,’” Roman said. As a result, the business’s fleet has wound up on mountain getaways, at birthday parties and in music videos, he said.

Established in 2012, Drives at Mile High prides itself on being one of the only luxury car rental services in the Denver metro area, offering rentals including Lamborghinis, Porsches and Corvettes. Rentals can range from five hours to one week, starting at $299 for 12 hours for some vehicles.

“We’re sharing that excitement with the customers. These cars, they’re not very common,” Ryan said, “and renting them is little to no hassle at all.”

Customers can rent a car for any occasion, with many renting cars as a way to make their experience more memorable as they explore Denver or the mountains, he said.

And with a variety of additional opportunities getting off the ground, including a car club to provide community and exclusive benefits, Drives at Mile High “has more to offer than just a rental,” Roman said.

The business relocated from Wheat Ridge to Arvada in March, with the Romeros drawn to the city because of its location — “We’re 10 miles from downtown and 10 miles from the mountains,” Roman said.

That location makes the business an ideal spot for tourists to stop in; however, the business is “also catering to locals,” said marketing director Monica Mercedes with the Metro North Chamber of Commerce, of which Drives at Mile High is a member.

“It’s giving people an opportunity to meet each other and form a community around what they love doing,” she said. “Roman and Ryan have so many plans for this area. Their passion for the company and the community is incredible.”

She added that the business owners have been heavily involved with the chamber, including by donating a luxury car experience to the chamber’s silent auctions.

“I wasn’t able to bid on it — but I would have,” she laughed. “We have so many who love cars in our network, so we love having them in our chamber.”

The Romeros have hopes to expand the business, including by branching out into other cities, broadening their services and continuing to embrace their passion, they said.

“We get to drive the cars, sell them, shop for them, and we get to meet great people all the time,” Roman said. “We’re providing excitement. It’s who we are.”

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