Fresh made soups, salads, sandwiches and pizzas are now being served at Newk’s Eatery, one of the newest businesses to open in the Arvada Marketplace, located at Wadsworth Bypass and West 52nd Avenue in Arvada.
Sam Freitag, franchisee of the …
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Sam Freitag, franchisee of the Arvada Newk’s, said he had been looking at bringing the eatery to the Arvada area for a while and the revitalization efforts of the Arvada Marketplace sealed the deal.
“We focused on Arvada because it’s a really good location and a lot of really good people in this area,” Frietag said. “When we first saw the shopping center, it hadn’t been revitalized and it looked blah. But Pine Tree has really dressed this place up.”
Pine Tree, a retail-focused commercial real estate development company with bases in Chicago and Dallas, bought Arvada Marketplace in August 2015.
The 370,000-square-foot property was purchased from Real Estate Properties of America Inc. for or $54.9 million last year with a focus on revitalizing the west side of the shopping center.
Major retailers in the west shops include Sam’s Club, Youfit Health Clubs and HuHot Mongolian Grill. Sports Authority was an anchor on this side of the shopping center, but that space became vacant when the sports stores closed nationwide last year.
But the vacancies in the west shops are now fully leased.
The westernmost shopping area has seen the most dramatic improvement, with the former building having been split into several sections to feature new restaurant tenants, outdoor seating, and a more pedestrian-friendly atmosphere.
The $8 million redevelopment and revitalization plan began construction the summer of 2016.
In addition to Newk’s restaurant, additions to the new west shops space include Menchies Frozen Yogurt — which is holding a grand opening the first week of September — and Bad Daddy’s Burger Bar, which opened this summer.
Additionally, Costa Vida Fresh Mexican Grill is expected to open by the end of September.
Yellowbelly Natural Chicken, a Vail-based friend chicken eatery, and First Watch Daytime Cafe, a breakfast, brunch and lunch concept, are also expected to open by the end of 2017.
“We are extremely excited to bring all these new restaurant tenants to the Arvada Marketplace,” said Graham Grochocinski, senior vice president of brand, creative and omnichannel marketing for Pine Tree. “We hope that the common space and walking area will bring a new energy to that center.”
In addition to the center’s new eats, updated pylon signage, outdoor seating areas, sidewalks, and other improvements, the vacant former Sports Authority space has been repurposed to welcome two major national retailers: Michaels and Ulta Beauty. Michaels, the arts and crafts store, is currently hiring for its Arvada Marketplace store and is expected to open its doors in late September.
Ulta Beauty is scheduled to open in November.
Freitag said these two retailers are good neighbors for his eatery because they attract the same client base that his food appeals to.
Jan Mount, owner of Amanda’s Bridal and Tux. agreed that adding two more retailers that cater to women would help the center.
“Already theres a lot more people walking by and looking our the windows,” Mount said. “Nobody was down here, but now people come out of a restaurant and stroll down the center. Having that visibility, people will remember us for when they need us.”
Amanda’s Bridal has been a tenant in the Arvada Marketplace for 26 years. They are one of the few existing tenants still standing and are now surrounded by new businesses.
“We are so happy,” Mount said. “We’ve seen a lot of different business come through, but there has been a lot of vacancy for the last 10 years.”
To celebrate the shopping center’s revitalization, Pine Tree plans to host a grand re-opening event in October, welcoming the community to experience Arvada Marketplace’s new tenants with live music, games, contests and family-friendly activities.
Details of the celebration pending but will be made available on the shopping center’s Facebook page, www.facebook.com/ArvadaShopping.
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