Ed Rothschild named Arvada Man of the Year

Founder of AlphaGraphics recognized for contributions to community

Ryan Dunn
rdunn@coloradocommunitymedia.com
Posted 10/13/21

When Ed Rothschild moved to Arvada over 30 years ago, he was struck by the similarities between the local community and his hometown of Cresskill, New Jersey. Rothschild said that growing up, he was …

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Ed Rothschild named Arvada Man of the Year

Founder of AlphaGraphics recognized for contributions to community

Posted

When Ed Rothschild moved to Arvada over 30 years ago, he was struck by the similarities between the local community and his hometown of Cresskill, New Jersey.

Rothschild said that growing up, he was influenced by the many civic roles his father took on in Cresskill, and that Arvada immediately struck him as the same kind of place.

“I grew up in a small town that was big enough that you can make a significant contribution, but not so big that you get lost,” said Rothschild. “So, (Arvada) was a very comfortably sized community to get involved with and be able to make a difference.”

Rothschild said that his father strived to be active in the local community and imparted that drive on him.

Aside from being the founder of Arvada-based marketing and printing company AlphaGraphics, Rothschild is on the board of the Arvada Chamber of Commerce, serves on the City of Arvada Charter review committee, was a 12-year member of the Arvada Planning Commission and was a founding board member of the Coalition to Simplify Colorado Sales Tax - and that’s just the Cliff’s Notes.

“I was raised by parents who were clearly part of the Greatest Generation. My father came back from the war, moved to a small community in New Jersey, sat on city council, was on the first board of education and built schools, was on planning commission — all those things were important, and I looked up to that and I think that’s what everyone needs to do in a community; participate in one way or another,” said Rothschild.

For his work in the community, Rothschild was honored with the Arvada Chamber of Commerce’s 2020 Man of the Year award at the Chamber’s 70th Annual Awards Luncheon on Oct. 6.

Rothschild was specifically recognized for his contributions to the local business community throughout the COVID-19 pandemic, which saw AlphaGraphics donate signage and other branding resources to small businesses in Arvada who were struggling to navigate the ever-changing business climate of the past year-and-a-half.

Katie Winner, the owner of For the Win Communications, said she felt Rothschild would be annoyed with the recognition because of his preference for quietly making contributions.

“You know Ed’s going to hate this. This whole thing he’s going to totally hate. One of the things about his brand — his brand is that he’s the man behind the brand,” said Winner. “AlphaGraphic’s motto is `get noticed, get business’… One of the things during the pandemic, when Ed stepped up in our community is making a whole bunch of branding and a whole bunch of marketing that you didn’t know AlphaGraphics created.”

Mike Litzau, an Arvada Sunrise Rotarian, echoed Winner’s sentiments and said that he felt that many in the community are unaware of Rothschild’s contributions.

“Ed is an advocate for business. the challenge is a lot of people may not know what he’s accomplished, but I think the business environment is better because of his work,” said Litzau.

For his part, Rothschild said AlphaGraphic’s effort were mutually beneficial to both the marketing company and the small businesses they worked with, including La Dolce Vita Coffee Shop, who won a drawing to get a business makeover which included revamped branding and signage.

“We donated tons of signs all over the city. All of the signs you see that say, `we’re open,’ we donated signs and we donate to a lot of businesses a year ago for street signage,” said Rothschild. “We did a business makeover at the coffee shop La Dolce Vita … that was good from a marketing standpoint for them and that was a good business development effort for us, but I feel it contributed to the community.”

Rothschild said he was humbled to be selected for the award.

“It’s quite humbling because there’s lots of people. I think about it going into these community breakfasts that we have or the community lunch we’re going to have next week and I’ll be sitting with people just like me,” Rothschild said. “There is an involved group of people in the city and you see them at all of the events. So, it’s both humbling and appreciated to be recognized by that group of people because they are the involved ones.”

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