More than 100 Arvada businesses join ‘Safe and Open’ campaign

Marketing initiative aims to build customer confidence in public safety

Casey Van Divier
cvandivier@coloradocommunitymedia.com
Posted 5/20/20

As of May 11, there were 115 Arvada businesses which have opted into a campaign known as Safe and Open to convey to customers that it is safe to come inside their stores for business. Safe and Open …

This item is available in full to subscribers.

Please log in to continue

Username
Password
Log in

Don't have an ID?


Print subscribers

If you're a print subscriber, but do not yet have an online account, click here to create one.

Non-subscribers

Click here to see your options for becoming a subscriber.

If you made a voluntary contribution of $25 or more in Nov. 2018-2019, but do not yet have an online account, click here to create one at no additional charge. VIP Digital Access Includes access to all websites


Our print publications are advertiser supported. For those wishing to access our content online, we have implemented a small charge so we may continue to provide our valued readers and community with unique, high quality local content. Thank you for supporting your local newspaper.

More than 100 Arvada businesses join ‘Safe and Open’ campaign

Marketing initiative aims to build customer confidence in public safety

Posted

As of May 11, there were 115 Arvada businesses which have opted into a campaign known as Safe and Open to convey to customers that it is safe to come inside their stores for business.

Safe and Open is a marketing initiative that helps businesses advertise they have taken a pledge to keep customers and employees safe. Safe and Open businesses have pledged to follow general county and state guidelines and guidelines specific to their industry; do everything they can to protect their customers and employees; and communicate those expectations to those who enter their business.

Businesses sign up by going to arvadachamber.org/safeandopen. They gain access to materials like posters and social media tools to communicate that they have taken precautions and in many cases, have gone above and beyond what is expected, said Kami Welch, president of the Chamber of Commerce.

On the same webpage, residents can find a directory of businesses that have taken the pledge.

The campaign was launched by the Arvada Resiliency Taskforce, made up of members from several groups including the Arvada Economic Development Association (AEDA), the Arvada Chamber of Commerce, Arvada Visitor’s Center and others.

Rather than act against businesses that are not being safe — which is already regulated by public health authorities — the campaign focuses on helping customers identify businesses that are being safe, said Daniel Ryley, executive director of AEDA.

“We’re not asking businesses to do anything differently than they were already going to do by following the health guidelines,” he said. Instead, “we’re providing a way for businesses to communicate what they are already doing.”

While some neighboring cities have taken extra safety precautions such as requiring residents to wear masks, Arvada has not yet done so. But the goal of the campaign is to try and give consumers confidence in shopping in-person in the many Arvada businesses that are asking all to wear masks and mitigating other health risks, Welch said.

So far, businesses that have taken the pledge include “a cross-section of Arvada locations, industries and size of businesses,” she said. “Our businesses are wanting to do the best they can to keep people safe. Our goal is to highlight the precautions that are being taken.”

At All Secure, a locksmith and security specialist at 5701 Independence St., a poster and social media images obtained through the initiative have helped the essential business convey these precautions.

“All Secure has been safe and open through the entire quarantine,” said director Rita Lawrence. “We wanted Arvada and the world to know that we have taken the precautions, are keeping clean and that we are a safe place for all of your security needs.” 

Lawrence adding that she has heard many stories of theft throughout the quarantine, consumer confidence is especially important now for her business, at a time when customers may feel more inclined to look into additional security measures.

Meanwhile, at Elevated Seltzer, a “seltzery” at 5610 Yukon St., co-owner Warren Wood said the Safe and Open sign in the business’s window has already gained attention from customers.

“We take this situation seriously and want the public to know that,” he said. “People definitely take notice to our poster on the front window and as a result, have commented on it when coming in.”

He added that “business is weird but we’re not in a bad place” — first because the pandemic has prompted the owners to launch online pickup and delivery through their own site, which they hadn’t been doing before; and second, because foot traffic has been steady, with a lot of new customers coming by and buying from the business for the first time.

“We’ve been able to create unique relationships with them and express our gratitude for their support,” he said.

As the campaign goes on, the hope is that Arvada will establish itself “as a community of businesses that are all on the same page about this,” Ryley said. “This campaign allows us to demonstrate there’s a large population of businesses that are in that frame of mind. We’re hopeful this is something other communities can implement as well.”

Comments

Our Papers

Ad blocker detected

We have noticed you are using an ad blocking plugin in your browser.

The revenue we receive from our advertisers helps make this site possible. We request you whitelist our site.