The Olde Town Arvada Business Improvement District has launched a new gift card program that will allow patrons to purchase cards that can be used at over 40 participating business in the district. …
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The Olde Town Arvada Business Improvement District has launched a new gift card program that will allow patrons to purchase cards that can be used at over 40 participating business in the district. Gift cards can be purchased at oldetownarvada.org, which also features a list of participating businesses.
The program comes roughly five years after the conclusion of a similar program, which ended in 2017 due to functionality concerns, according to Olde Town BID Director Joe Hengstler. The new program is run through EML Payments, a third-party company that provides payment solutions for gift card programs like this one.
Becca Dummar, General Manager of Homegrown Tap and Dough — one of the program's participating retailers — said the gift cards have been easy to use for her staff and patrons.
“It's been well-received,” said Dummar. “Very user-friendly. I think as we work social media a bit more it'll blow up this summer for sure.”
Hengstler said the impetus for the program was to give Olde Town patrons flexibility when choosing where to spend money in the district or give gifts to others.
“That was the goal of it,” said Hengstler, “to say `Hey, you have someone that you want to get a present for and you know they love Olde Town and they love multiple places down here, so you can buy this gift card and it gives everybody the freedom to spend it throughout the district.'”
Dummar said the program could help bring the Olde Town community closer tgether.
“It's a great way to engage the community,” said Dummar, “all of the restaurants here, I think it's an opportunity for summer to get people through the doors.”
The Arvada Visitors Center launched a new initiative to honor exemplary service industry employees. Every other month the Visitors Center will select a `Hospitality Hero' - someone working in a local service industry position who goes above and beyond their responsibilities - and award them a $250 Olde Town gift card. The winner will get a write-up in the Arvada Report.
Jean Gordon, executive director of the Arvada Visitors Center, said the program aims to honor frontline employees who have kept the city's restaurants and attractions going during the COVID-19 pandemic.
“We've been through quite a crazy 2020,” said Godon, “and I think we realized there were some unsung heroes here that were really keeping Arvada as a friendly, forward-facing, engaging community. And we thought it would be cool just to talk to a few of these people and give them a little boost and little gift card and say, `Thank you for all you've done and continue to do.'”
Ashley Marks, a server at Smokin' Fins, was first `Hospitality Hero' selected. Gordon said Marks was picked for the honor because she has been with Smokin' Fins since the restaurant's inception and goes above and beyond for her patrons.
Marks said that being named a `Hospitality Hero' is meaningful because it exceeds the usual acknowledgement that service industry employees receive.
“I'm honored because it's the recognition that most people don't get in the (service) industry,” said Marks. “We usually just get recognition from regular customers. It's a hard job — it's not easy with COVID. The kitchen is short staffed, not many people are getting back to work so the people that are there appreciate the recognition because it's not the same game.”
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