Olde Town coffeeshop gifted new signage, COVID safety graphics in giveaway

Alphagraphics offered business makeover to help shop weather pandemic

Paul Albani-Burgio
palbaniburgio@coloradocommunitymedia.com
Posted 12/1/20

On Nov. 20, La Dolce Vita coffeehouse owner Debbie Hansen was in need of some good news. She got it in the form of new signage and marketing materials from the Arvada branch of Alphagraphics, which …

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Olde Town coffeeshop gifted new signage, COVID safety graphics in giveaway

Alphagraphics offered business makeover to help shop weather pandemic

Posted

On Nov. 20, La Dolce Vita coffeehouse owner Debbie Hansen was in need of some good news.

She got it in the form of new signage and marketing materials from the Arvada branch of Alphagraphics, which had offered Arvada businesses the chance to win a free business makeover.

“Today, we went to Level Red so I was just kind of dreading today and racking my brain,” said Hansen. “And then when they came in to install it I was like `oh my gosh, thank God, I needed some good news.”

Brandon Johnson, a digital marketing specialist at Alphagraphics, said Alphagraphics decided to offer the business makeover giveaway because its staff realized the business was in a unique position to offer not only marketing materials but also signs and graphics that could help businesses to encourage social distancing and adherence to safety protocols.

“We really wanted to give someone local a business makeover in a sense to help them stay open and be safe and secure and help them guide their way through these uncertain times with the help of our COVID safety protocol products,” Johnson said.

The products Alphagraphics provided to La Dolce Vita included new custom graphics for the windows, a new A-frame sign and floor decals that will be used to encourage spacing between patrons in the shop. They also provided new fliers and a free ad in the Val-U-Ads mailer.

Hansen said she was particularly appreciative of the makeover because it was an example of “businesses helping other businesses.”

“The cool thing about Arvada is that you actually see that a lot,” she said. “We all kind of help one another and want everybody to be successful because we don't want to lose a business.”

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