As Yeti Cycles is growing, the Golden-based mountain bike manufacturer has a vision.
Recently, Yeti Cycles and The Neenan Company, a Fort Collins-based developer and design-build firm, announced plans to bring an outdoor lifestyle campus to Jefferson County.
“This project fills all our needs,” said Chris Conroy, president of Yeti Cycles. “It accommodates our growing company, offers great access to local mountain bike trails and allows us to fulfill our vision of surrounding ourselves with companies that value outdoor recreation.”
Yeti Cycles began locally in 1985 and is currently headquartered at the Corporate Center near Sixth and Colfax avenues in Golden. The mountain bike manufacturer intends to move its headquarters to a plot of land in unincorporated Jefferson County on the west side of Highway 93 about five minutes north of downtown Golden.
Randy Myers, the director of real estate at The Neenan Company, is excited for the project with Yeti Cycles because of the topography of the land, he said.
“It’s an awesome place for a mountain bike manufacturer,” Myers said.
The land is about 40 acres total. There’s a big knoll on the property leaving about 25 acres developable. About nine will be used for Yeti Cycles’ new headquarters and 16 acres will be developed and sold to additional like-minded owner-partners — companies that focus on enhancing the outdoor industry and culture.
“In Colorado, the outdoor industry is a major economic engine,” Conroy said.
He referenced the Outdoor Industry Association, which cites that Colorado’s outdoor recreation economy generates $28 billion in consumer spending and $2 billion in state and local tax revenue. In addition, it provides 229,000 jobs.
There is a demand and opportunity for an outdoor lifestyle campus in Jefferson County, said Tanner Mason, co-founder and managing broker for Benchmark Commercial which is representing Yeti Cycles. Outdoor recreation is a focus of not only Jeffco, he added, but the entire state.
The land went under contract early fall last year and will require rezoning approval from the county. Pending this, a development timeline, design and the other potential owner-partners can be determined.
There’s a lot of potential, Myers said. And although nothing is decided yet, preliminary visions for the campus are light industrial and not a lot of retail. Some early ideas include bike trails and a brewery.
For Yeti Cycles, the new facility will be home to a showroom, light manufacturing and some bike accessory retail. People will still need to purchase a bike from a Yeti Cycles dealer. But, its factory demo program will continue at the new facility, with North Table Mountain Park and Matthews/Winters Park being close by for those that want a test ride.
Yeti Cycles is happy to remain in Jefferson County, Conroy said.
“We sell our bikes worldwide, but our strength is in Colorado,” he said, adding that “proximity to local trails is critical for us.”
People come from all over the world to demo Yeti Cycles, Conroy said, and the demo fees people pay for this go back into the local trail systems — trail restoration/building and/or supporting groups whose mission is local trail maintenance.
“We’re very tied in with the community,” Conroy said. “This is the next step in the progression of the brand.