Super Bowl ad features Arvada Police and armor donation

Ford partnered with SHIELD 616 to provide donation

Posted 2/5/19

Arvada residents were surprised and excited to see their hometown police department featured in a commercial aired during Super Bowl LIII Feb. 3. The ad, paid for by Ford and aired regionally in …

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Super Bowl ad features Arvada Police and armor donation

Ford partnered with SHIELD 616 to provide donation

Posted

Arvada residents were surprised and excited to see their hometown police department featured in a commercial aired during Super Bowl LIII Feb. 3.

The ad, paid for by Ford and aired regionally in Colorado, was a partnership with Colorado Springs-based nonprofit SHIELD 616, which provides law enforcement officers with the most updated, riffle-rated protection.

“Your local Ford stores are proud to support the mission of SHIELD616 by funding 17 full armor packages for the men and women of the Arvada Police Department,” the ad states. “We're doing our part to provide the best, most effective protective gear to the officers who do so much for us.”

Chris Brown, director of operations for SHIELD 616, said Ford approached his organization last year telling him they wanted to make the donation to a Denver metro police department that drives all Ford cars and shoot a commercial.

Knowing the Arvada PD fit the bill, Brown reached out to Sgt. Christopher McCoy, who he went to high school with. SHIELD 616 had previously donated eight armor kits to the department over the past two years.

“What this equipment does is it adds a layer of ballistic protection from specifically riffle rounds that can penetrate soft body armor,” McCoy said. “All that means is that if a riffle rounds is stopped with this equipment then the officer has the ability to stay in the situation and continue to provide that protection to the community and make themselves safe and survive.”

Each armor kits being donated include a plate carrier vest that clearly reads “police” on the front and back; two rifle-rated armor plates; a ballistic helmet; and a trauma kit.

McCoy said that although the department provides all officers a bullet proof vest as part of their uniform, this kits provides an extra layer of protection and confidence.

In Colorado last year, three officers we killed in the line of duty last year.

McCoy, who has been with Arvada PD for 11 years, was the officer featured in the commercial. He said the feedback from the community has been overwhelmingly positive and he gives credit to the agency and the officers he works with on a daily basis.

“My role in being in a commercial in insignificant as compared to the hard work that the men and women of the Arvada Police Department do every day, every night, on weekends, on holidays and during the Super Bowl,” McCoy said. “I can't stress that enough. It's all about the hard work that they do and myself and the organizations like SHIELD 616, Ford and the general public who support our officers in being protected.”

McCoy said the outpouring of community support the department receives from the citizens is why he loves working in Arvada.

“A huge component of why I love to work in the city of Arvada is the Arvada citizens,” McCoy said. “The people are what makes this community great and I love being part of it.”

The 17 new armor kits will be presented to the Arvada Police Department at the end of February.

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